cause: logotype for SlutWalk Minneapolis, organizing against rape culture & slut shaming.
because nobody ever asked what the rapists were wearing and the best way to prevent rape is not to rape. period.
visual: because the word ‘slut’ is still very controversial and sensitive, we went for a warm, welcoming type, yet bold and determined.
font: home made lettering + small caps Bello OT by UnderWare